What makes a sing-along concert attractive to people

Report Nu.nl, January 18, 2019. By Germieke Smits.
Early 2019, I was interviewed by Nu.nl about the reason why people flock to sing-along concerts. Below you will find part of the article that resulted from this.
Approximately 145,000 visitors attend the eleven shows of De Vrienden van Amstel Live in Ahoy in Rotterdam. There they can listen to and sing along with famous Dutch artists. The concert series is usually sold out within a day a year in advance. What makes such massive sing-along concerts attractive?
Fans of De Toppers or other artists flock to concert halls in large numbers, wearing sugary pink outfits and carrying merchandise. “One of the most important reasons to go is the feeling of belonging somewhere,” says Natasja Hoex, psychologist, team coach and expert in group dynamics.Everyone is a fan
“When you go to a concert of the Toppers, everyone is a fan, you belong to a group. And then you can even exaggerate it, by singing along loudly and dressing up. That way, it is also made fun of a bit and it is not so serious.”
There is a positive peer pressure at sing-along concerts, Hoex adds. “You can really go crazy for a while. You are no longer mom, dad or teacher. The larger group ensures that you dare to do something that you would not normally do so quickly. You probably do not quickly go on the dance floor or sing along on your own. If an entire stadium does it, it is easier.”
Singing together, just like dancing and telling stories, evokes a sense of solidarity, because we have been doing it for centuries, says Hoex. The fact that sing-along concerts are often by Dutch artists gives the audience an extra feeling that the concert is ‘theirs’, says Hoex. “Just like King's Day: that is ‘our’ day.”
Not strangers, but friends
Fraternization at a sing-along concert happens quickly, says Hoex laughing. “You give a compliment about an outfit, you like the same song, you put your arm around your neighbor. The threshold is lowered at a concert. If you have a few things in common, you are soon no longer strangers, but friends.”
Friends for a while, because fraternization is a temporary thing, says Hoex. “But that doesn’t make it any less valuable. The masks come off for a while. In our society, many people are anxious, they emphasize the differences or they have learned to be on their own. But people are naturally looking for connection and friendships. You also see that when a disaster happens or when the weather is bad: people immediately gravitate towards each other.”









